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In a nutshell, here are the steps we go through for the
average project.
Problem Description This
step is as much your job as ours. We aim to facilitate
the process of articulation. Establishing a common understanding
of products, markets and audience is the first step to
success.
Establish Objectives, Criteria,
Budget, Schedule As the second step, we will review
stated objectives and the criteria for judging the appropriateness
and success of a solution. We will also obtain budgets
and schedule.
Data Collection Lack of
information is one of the biggest obstacles to creative
problems solving. Be ready for lots of questions. At this
stage is where the seeds of creative solutions are sewn.
Asset Inventory This step
is worthy of mention if only because it is so often overlooked.
Identifying the value of previous communication, existing
imagery, brand equity will show us historic shortcomings
as well as strengths.
Conceptualization We will
present likely solutions for measurement against the agreed
upon objectives and criteria.
Realization and Implementation
Then we do it. Just like we said.
Evaluation Finally, we
take a look back at what we've done. Congratulations all
around for a job well done and an honest examination to
see how next time an be better.
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