| In
a world where individuals are increasingly connected by
decentralized webs of digital signals, the question arises
of whether a large permanent organization, with its concomitant
bureaucracy and overhead, is necessary, or even desirable.
Don't get me wrong, ad agencies are some of my best clients
- but their clients don't always know that I'm doing the
work. Agencies have long outsourced specialized talent
to serve their clients' needs.
Small and nimble marketing organizations, strategists,
writers, designers, photographers, illustrators, meda
buyers, printers, direct marketing specialists and programmers
can be quickly and effectively assembled into virtual
teams to tackle your immediate problem.
And by sharing your long-term image and communication
development with one or two consultantcies, you can ensure
continuity with less concern for staff turnover. In dealing
with the principal players directly, you can be secure
in the knowledge that the face across the table is the
person who will be directly involved in the job - and
the next job, too.
Call me. I'm happy to hear
your story - and hope to help shape the next chapter.
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